Q4 2020 US Fashion Games Roundup: Top Apps' Performance Revealed

As the year 2020 wrapped up, the fashion gaming category saw some interesting trends in the United States. Sensor Tower provided in-depth insights into the performance of the top five fashion games on the unified iOS and Android platforms. Here's a look at how these games fared in terms of downloads, revenue, and weekly active users.

Project Makeover by Magic Tavern, Inc. had a remarkable quarter with its revenue skyrocketing from zero to over $3.9M by the end of December. Downloads followed a similar upward trajectory, jumping from zero to over 1.5M in the same period. The weekly active users also grew significantly, peaking at 1.75M in the last week of December.

Crazy Labs' Acrylic Nails! did not generate revenue during Q4, but its downloads and active users told a different story. The game saw a steady increase in downloads, ending the quarter with over 539K new installs. Weekly active users had a bump towards the end of December, reaching over 731K.

Lion Studios' Nail Salon 3D started earning revenue in mid-November, and by the end of December, it had generated over $18K. The game's downloads saw a steady rise throughout the quarter, with a total of over 313K in the last week of December. Active users showed a consistent upward trend, culminating at over 409K.

RUBY OYUN VE YAZILIM DANISMANLIK SANAYI TICARET ANONIM SIRKETI's Spa Master, although starting with low revenue figures, saw a slight dip towards the end of the quarter, ending with $1.5K in the last week. Downloads had a high in early November but gradually decreased to over 92K by December's end. The weekly active users followed a similar pattern, dropping to over 141K.

Lastly, Yes, that dress! by Lion Studios earned modest revenue, maintaining just over $300 by the close of the quarter. Downloads experienced a decline from the start of Q4, ending at over 78K, and active users decreased to approximately 124K by the end of December.

For more insights and detailed analytics, Sensor Tower's platform offers a comprehensive view of the app marketplace.